The core idea behind the ICON breakfast set is to merge nature with technology, resulting in a unique and iconic design that stands out from the crowd. Extensive research and attention to detail have led to the creation of a set that not only looks beautiful but also provides a memorable and exclusive experience for users.
The set includes a filter coffee machine, kettle, long slot toaster, and tea maker, each designed with a monolithic metallic handle inspired by a leaf. This handle not only adds robustness to the design but also serves as a visual indicator with its LED light. The main body of each product is made of borosilicate glass, ensuring durability and a sleek aesthetic.
With its easy-to-remember form and state of exclusiveness, the ICON breakfast set is designed to dazzle users and elevate their breakfast experience. The touch-buttons and info-screens are positioned on the base part of the products, providing a seamless and intuitive user interface.
Each product in the ICON breakfast set is a result of meticulous craftsmanship and attention to detail. The kettle measures 280mm in width, 190mm in depth, and 218mm in height. The coffee machine has dimensions of 500mm in width, 215mm in depth, and 250mm in height. The tea maker measures 525mm in width, 190mm in depth, and 220mm in height. Lastly, the toaster has dimensions of 325mm in width, 130mm in depth, and 180mm in height.
The design process for the ICON breakfast set started in August 2012 at the Vestel R&D center in Manisa and was completed in July 2013. The set was exhibited at the prestigious IFA in Berlin in September 2013, showcasing its innovative design and functionality to a global audience.
The ICON breakfast set is a testament to the Vestel ID Team's commitment to creating unique and iconic designs that merge nature with technology. It has been recognized for its excellence and innovation, winning the Silver A' Design Award in the Home Appliances Design category in 2014. This award is a testament to the outstanding expertise and creativity displayed in the design, as well as its ability to evoke positive emotions and wonder in users.
Project Designers: Vestel ID Team
Image Credits: Vestel ID Team
Project Team Members: Elif Altay
Engin Akbaba
Itir Tumerdem
Burak Emre Altinordu
VESTEL ID Team
Project Name: ICON breakfast set
Project Client: Vestel ID Team